NYC Blimp Project
For a school project I worked with BBH, they wanted some innovative ideas for their client NYC Branding and Tourism.
The problem with doing tourism and branding for NYC is that everyone already wants to go to NYC. It is on almost everyones list of where they need to go if they haven't been already. So I knew anything I created would have to be a radical idea.
I thought of the dissemination of digital cameras and how many people post photos on Facebook and other social networks. Currently Facebook is the number one photo sharing website with 10 Billion photos. 10 Billion! Photos are a new currency among younger generations. Everyday they update and tag photos in Facebook proving to the world that they exist. People are constantly trying to one up one another with their photos online.
The problem with NYC is all the pictures start to meld together and peoples trips to NYC start to become the same old trip to the big city.
This is the reasoning behind the NYC Central Park Blimp Project (CPBP). Central Park has over 25 million visitors a year and is a perfect place to launch the project.
Yes thats right Blimps in Central Park. People can interact and request aerial photos from the blimps from their cell phone, kiosks in the park or a website.
The blimps aren't Goodyear sized and won't block out the beautiful scenery. They are quiet, low-flying and autonomous so no pilots are required. The park rangers let them out in the morning and they go to work.
First lets look at the CPBP's website. On the website users can view all the photos taken of the park. This lets users get creative ideas and easily share their photos with friends. Users can also schedule a photo if they know they will be at the park at a certain time. Imagine scheduling a photo for your baseball game and have a blimp show up to capture the moment. Users can also sign up and set their picture preferences and if they want their photo to upload to their Facebook account or sent to their phone.
Visitors to the park can also use kiosks in the park to find where the blimps currently are and schedule a photo.
The most exciting part about this project is requesting a photo via text message. With text messages it allows everyone to interact with the project, not just the lucky ones with smart phones. See below.
A non obtrusive marker in sheep meadow with the location short code.
Imagine getting your photo taken as you step up to home plate.
The best part about this project is that is a technology that the agency can own and spread to multiple venues. The agency could lease the blimps to parks across the United States and to concert organizers. As the program grows it can spread internationally all the while the agency keeping ownership of the technology.
If you have more questions about this project and the technology behind it please call me 804.840.2410 or email me at dayberrya@gmail.com
The problem with doing tourism and branding for NYC is that everyone already wants to go to NYC. It is on almost everyones list of where they need to go if they haven't been already. So I knew anything I created would have to be a radical idea.
I thought of the dissemination of digital cameras and how many people post photos on Facebook and other social networks. Currently Facebook is the number one photo sharing website with 10 Billion photos. 10 Billion! Photos are a new currency among younger generations. Everyday they update and tag photos in Facebook proving to the world that they exist. People are constantly trying to one up one another with their photos online.
The problem with NYC is all the pictures start to meld together and peoples trips to NYC start to become the same old trip to the big city.
This is the reasoning behind the NYC Central Park Blimp Project (CPBP). Central Park has over 25 million visitors a year and is a perfect place to launch the project.
Yes thats right Blimps in Central Park. People can interact and request aerial photos from the blimps from their cell phone, kiosks in the park or a website.
The blimps aren't Goodyear sized and won't block out the beautiful scenery. They are quiet, low-flying and autonomous so no pilots are required. The park rangers let them out in the morning and they go to work.
First lets look at the CPBP's website. On the website users can view all the photos taken of the park. This lets users get creative ideas and easily share their photos with friends. Users can also schedule a photo if they know they will be at the park at a certain time. Imagine scheduling a photo for your baseball game and have a blimp show up to capture the moment. Users can also sign up and set their picture preferences and if they want their photo to upload to their Facebook account or sent to their phone.
Visitors to the park can also use kiosks in the park to find where the blimps currently are and schedule a photo.
The most exciting part about this project is requesting a photo via text message. With text messages it allows everyone to interact with the project, not just the lucky ones with smart phones. See below.
A non obtrusive marker in sheep meadow with the location short code.
Imagine getting your photo taken as you step up to home plate.
The best part about this project is that is a technology that the agency can own and spread to multiple venues. The agency could lease the blimps to parks across the United States and to concert organizers. As the program grows it can spread internationally all the while the agency keeping ownership of the technology.
If you have more questions about this project and the technology behind it please call me 804.840.2410 or email me at dayberrya@gmail.com