AYOBA
Ayoba empowers South African youth to be the face of HIV prevention.
While the Ayoba project may not be traditional advertising it is a perfect example of the scope of my thinking. Sometimes projects need to bigger than just words, pictures and websites. As a creative technologist I am capable of designing large platforms that users can interact with and that can also become a home for future campaigns.
If you want to see more details on how the project works and the rollout schedule please download this pdf.
p.s. "Ayoba" is the South African equivalent of "what's up"
Naledi maneuvers down her busy street, focused on a hand-held electronic device. She reads a new message about a concert next week sponsored by her local AIDS Awareness Center. She checks the status of the guest list and sees that several buddies will be there. She checks yes, saying she'll be there too.
She moves to her profile and reluctantly changes her status to "studying." Upon navigating to her GPS buddy page, she sees that two classmates are already at the library. It looks like it's not going to be such a boring night after all.
While the Ayoba project may not be traditional advertising it is a perfect example of the scope of my thinking. Sometimes projects need to bigger than just words, pictures and websites. As a creative technologist I am capable of designing large platforms that users can interact with and that can also become a home for future campaigns.
If you want to see more details on how the project works and the rollout schedule please download this pdf.
p.s. "Ayoba" is the South African equivalent of "what's up"